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Media / Kerala Tourism scores at London travel mart

Kerala Tourism scores at London travel mart
Courtesy, Business Line, Nov 19, 2002
Business Tours
THE Kerala Tourism stall attracted widespread interest at the recently concluded World Travel Mart in London.

According to a spokesman of the Department of Tourism, the stall put up by the State at the WTM spanning four days from November 11 came in for particular praise both from the international travel trade as well as the media.

"Kerala has set an example which is unmatched. In a short span of time, the destination has evolved as a globally recognised brand and still doesn't cease to surprise,'' the spokesman quoted Mr Graham Todd of Tourism Research International as saying in London.

During the exposition, the international media choose to turn its spotlights on Kerala's achievements in tourism trade.

Both the BBC and the CNN took time off to hold separate interviews with the Director of Tourism, Kerala.

A host of leading media publications such as Conde Nast Traveller, Wanderlust, Business Traveller, Irish Travel Trade News and Financial Times and the British Airways Media commended the State for having channelised its strengths strategically to evolve itself as a tourism destination.

The Telegraph carried an article which eulogised the natural attractions of the State.

The largest contingent to WTM from India, the Kerala team was led by Mr Alkesh Kumar Sharma, Director (Tourism), and comprised nine members from the trade.

The Great India Tour Company, Le Meridien, Nikki's Nest, Punnamada Backwater Resort, Somatheeram Ayurvedic Beach Resort, Taj Resorts and The Travancore Heritage were among those who were represented in the trade team.

The Casino group of hotels and Jayasree Travels had put up separate stalls.

Somatheeram Ayurvedic Beach Resort was listed by the IPIX publication as among the best spas of the world, the spokesman said.

One of the most popular hill stations in India is situated at the confluence of three mountain streams
Destination of the millennium.. A cluster of little islands on the Vembanad Lake, is an enchanting backwater destination, Kumarakom offers visitors with many leisure options.
The pride of Kerala. In this dense evergreen, moist deciduous forests and savannah grasslands.roam herds of elephants, sambars, tigers, gaurs, lion tailed macaques and Nilgiri langurs.
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